My work ranges from commercial strategy and customer growth to brand partnerships, communications and content. These examples show how I move from a problem or opportunity to a practical result.
Strategy and growth
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Student and alumni stories and MBA journeys
University of Sydney Business School
I interview students and alumni, write stories and case studies, and develop lead-nurture journeys for MBA and executive education audiences. Read the university case study or explore my student and alumni story writing.
350%
SaaS positioning and acquisition
Yetta
I clarified the value proposition and created a focused acquisition strategy that increased LinkedIn traffic by 350 per cent.
130k+
Consumer database growth
eOne Entertainment
I designed a data acquisition strategy that added more than 130,000 subscribers in one year.
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Marketing growth strategy
Vertage (formerly Impellam Group Australia)
I developed a marketing model aligned with sales, customer success and talent enablement, including ABM, sector campaigns, events, thought leadership and clearer reporting.
Partnerships and communications
$15m+
Commercial partnerships at scale
Village Roadshow
I led partnerships across film, television, cinema, retail and theme parks, with my team securing more than $15 million in annual value.
$1.2m+
Cultural partnerships
Art Gallery of New South Wales
I secured more than $1.2 million in added value and brought together partners including IKEA, Swedish retailers and Maison Balzac.
$260k
National retail marketing
Are Media
I managed national promotions and a $2.4 million budget, and secured $260,000 in incremental sponsorship value.
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Editorial leadership
Kambala
I shaped publications with school leadership, commissioned and edited contributions, managed approvals and oversaw production.
Selected case studies
A closer look at how I have shaped partnerships, campaigns and content, from the original opportunity through to delivery.
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University of Sydney MBA content
Commissioned interviews, alumni stories and lead-nurture content grounded in real experience.
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Allegiant × Factorie and Busabout
A retail and social campaign delivered across more than 170 stores.
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Elements of Byron × News Corp
A targeted lifestyle partnership generating more than $90,000 in exposure.
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Kambala editorial leadership
Editorial planning, commissioning and production for The Soubeiran and KOGU.
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Japan Supernatural × MUJI
A culturally relevant national retail partnership for the Art Gallery of NSW exhibition.
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Hilma af Klint partnerships
Partnerships built before lockdown helped keep the exhibition visible and connect audiences with the Gallery’s online experience.
Partnership portfolio
Earlier in my career, I worked on campaigns spanning major film and television franchises at Village Roadshow and Twentieth Century Fox, including James Bond 007, Star Wars, the Sex and the City films, Doctor Who, The Simpsons, The Wiggles, Underbelly, Top Gear and Ice Age. I also worked on independent films including Pan’s Labyrinth and Brokeback Mountain. The work involved national retail promotions, licensed products, media partnerships, events and complex coordination across rights holders, retailers, broadcasters and brand partners.
For more context, explore my career experience and full capabilities.
