I work with the University of Sydney Business School to turn interviews with MBA students and alumni into useful, human stories for prospective students. The aim is not to make people sound polished. It is to understand what changed for them, and why that might matter to someone considering the same decision.
What does the work involve?
The University commissions me to interview students and alumni, identify the most useful angle and write clear, engaging profiles for its MBA marketing and lead-nurture activity. The finished pieces are published under the University’s editorial identity, so they do not carry my byline.
How do I approach each story?
I prepare questions around the individual rather than relying on a standard testimonial format. During the interview, I listen for the details that reveal the real story: what they were weighing up, what surprised them, where they grew and what they would tell someone else.
I then shape that conversation into a concise article, keeping the subject’s voice intact while giving the reader a clear path through it. Drafts are reviewed by the interviewee and the University before publication.
Selected published examples
- Chloe do Rosario on seeing the MBA as an investment, not a shortcut
- Liz Kim on leadership, growth and taking her career global
- Tyrone Peters on the MBA, technology and digital strategy
Why does this content work?
Prospective students are looking for honest answers as much as course information. First-hand detail gives them something concrete to recognise and trust. It also makes the content naturally useful for search and answer engines because it responds to real questions in plain language.
What does this show?
Interviewing, editorial judgement, long-form writing, customer storytelling and the ability to create considered content within a large organisation’s review and approval process.
