My career combines senior in-house leadership, consultancy and agency experience. I have worked across B2B and B2C markets, often connecting marketing with sales, customer experience, partnerships and operational delivery.
At a glance
15+
Years of experience
Senior marketing, communications and partnerships leadership across Australia and Europe.
B2B + B2C
Commercial range
Experience across workforce solutions, technology, education, publishing, arts and entertainment.
↗
Growth and change
Strategy, acquisition, CRM and communications for organisations evolving or entering a new phase.
◎
Partnership-led
A long track record of creating value through relationships, sponsorships and collaboration.
Head of Marketing
Vertage (formerly Impellam Group Australia) | Sydney | 2026 to present
I lead marketing for Vertage in Australia. My role is to build a more commercially focused marketing function, closely aligned with sales, customer success and talent enablement.
- Developed the marketing strategy, operating plan and investment priorities for the Australian business.
- Introduced account-based marketing for priority sectors and target accounts.
- Built integrated plans across pipeline development, customer growth and talent engagement.
- Led campaigns, content, events, tenders and executive communications.
- Worked with global leadership on the transition from Impellam Group and HeadFirst Global to Vertage, including market positioning.
- Established clearer planning, budget governance and performance reporting.
Strategic Marketing Consultant
Selected clients | Sydney | 2023 to present
- University of Sydney Business School: developed lead-nurture journeys and editorial content for MBA and Executive Education audiences.
- LINDELLI: improved customer and sales processes, HubSpot workflows and communications across the luxury retail journey.
- Yetta: clarified the SaaS value proposition and created an acquisition strategy that increased LinkedIn traffic by 350 per cent.
Promotions Specialist
Are Media | Sydney | 2022 to 2023
I managed national retail promotions across Coles, Woolworths and independent retailers for leading lifestyle and publishing brands.
- Built the annual trade marketing strategy using retailer, shopper and category insights.
- Managed a $2.4 million budget and reported on costs, forecasts and return on investment.
- Secured $260,000 in sponsorship funding and product value.
- Launched a first-to-market children’s product through Woolworths.
Senior Account Manager
imageseven | Sydney | 2017 to 2022
I led marketing, communications, brand and enrolment activity for independent schools, working with principals, boards and senior leadership teams.
- Advised schools through change-sensitive and reputational issues.
- Developed campaigns that contributed to more than $1.2 million raised.
- Created a practical communications framework adopted across multiple schools.
- Increased enrolments for an International Baccalaureate programme, generating more than $86,000 per intake.
Marketing and Partnerships Consultant
Various clients | Sydney | 2016 to 2021
Clients included the Art Gallery of New South Wales, Village Roadshow, Lagardère Travel Retail Pacific, Sydney Airport, Tourism Thailand, eOne Entertainment and Stan.
- Secured media sponsorships, brand partnerships and retail collaborations.
- Delivered more than $1.2 million in added value for major Art Gallery of New South Wales exhibitions.
- Designed an eOne data acquisition strategy that added more than 130,000 subscribers in one year.
- Developed IKEA and other cultural partnerships for the Hilma af Klint exhibition.
Head of Partnerships
Village Roadshow Limited | Sydney | 2005 to 2016
I led commercial partnerships, sponsorships, media collaborations, licensing and brand activations across film, television, cinema, retail and theme parks.
- Led a team responsible for more than $15 million in annual media, brand and sponsorship value.
- Negotiated partnerships with Warner Bros., BBC Worldwide, Cricket Australia, the ABC and Lionsgate.
- Developed integrated retail, media, events, digital, packaging and point-of-sale campaigns.
- Led complex delivery across sales, marketing, operations, legal and partner teams.
Earlier career and education
My earlier experience included film marketing and partnership roles with Twentieth Century Fox in Europe. I hold a BA Honours in Education Studies and English from Nottingham Trent University and a Diploma in Editing from the University of Newcastle. My professional development includes HubSpot CRM, Salesforce fundamentals, negotiation, presentation and stakeholder management.
For a quicker view of the outcomes behind these roles, visit Selected Work. You can also explore my capabilities and technology experience.
