Turning strategy into commercial momentum
I lead marketing and partnership strategies that strengthen organisational positioning, customer relationships and commercial growth. My experience spans communications, external engagement, customer acquisition and CRM across Australia and international markets.
Where I add value
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Strategy
Clear choices, practical plans and marketing priorities connected to the wider business.
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Growth
Customer acquisition, account-based marketing and journeys that help move people forward.
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Partnerships and external engagement
Commercial partnerships and senior stakeholder relationships built around shared value and clear organisational priorities.
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Communications
Brand positioning, content and change-sensitive communications that people can understand and trust.
How I lead and work
I am a senior marketing, communications and partnerships leader with more than 15 years’ experience across entertainment, publishing, education, technology, recruitment and professional services.
I bring clarity to complex challenges, align people around practical priorities and turn ideas into plans teams can deliver. My approach is collaborative, curious and straightforward. I ask thoughtful questions, create useful structure and stay close enough to delivery to ensure the strategy works in practice.
Selected results
$15m+
Annual value
Led teams responsible for more than $15 million in annual media, brand and sponsorship value.
$1.2m+
Added value
Delivered more than $1.2 million in marketing and partnership value for the Art Gallery of New South Wales.
130,000+
New subscribers
Expanded eOne Entertainment’s consumer database by more than 130,000 subscribers in one year.
350%
More traffic
Increased LinkedIn traffic for SaaS business Yetta through clearer positioning and focused acquisition.
Explore my experience, review my capabilities or see examples of selected work. I also write student and alumni stories for universities.
Let’s talk
I am open to senior marketing leadership roles and selected consulting projects. If you need experienced support with growth, change or a project that needs clear direction, I’d be pleased to hear from you.
