Professional Summary

I am a marketing, communications and partnerships professional with consultancy, agency and in-house experience. I specialise in marketing and communications, brand governance, community engagement, partner and supplier marketing, content creation, and trade marketing. I am seeking a career move where I can apply my experience and skills to make an impact and contribute to an organisation’s future success.

Core Strengths

  • Marketing Strategy & Brand Positioning
  • Partnerships, Sponsorship & Stakeholder Management
  • Education Marketing & Enrolment Growth
  • CRM Optimisation (HubSpot, Salesforce)
  • Lead-Nurture Frameworks & Customer Journeys
  • Campaign Delivery & ROI Analysis
  • Strategic Communications & Content
  • Cross-Functional Leadership

Recent Experience

Strategic Consultant

Sydney | 2023 – Present

  • University of Sydney Business School – Designed a three-stage lead-nurture model for several MBA programs, standardising workflows and comms for MBA prospects for higher conversion rates.
  • Lindelli (Luxury Retail) – Overhauled CRM processes, implemented HubSpot workflows, improving sales conversion and customer experience.
  • Yetta (SaaS) – Defined value proposition, built investor-ready brand positioning, and delivered a multi-channel acquisition strategy generating 3.5K+ weekly LinkedIn impressions and strong B2B pipeline growth.

Promotions Specialist – Are Media

Sydney | 2022 – 2023
Managed national retail promotions across Coles and Woolworths for lifestyle brands The Australian Women’s Weekly, marie claire, Gourmet Traveller and Better Homes and Gardens.

  • Led a full audit of operations and communications for national trade promotions, improving processes, transparency and partner relationships with Coles, Woolworths and independent retailers.
  • Built and implemented trade marketing strategy and calendar, using data analytics, shopper data (IRI), category insights and trend forecasting to deliver profitable retail solutions.
  • Launched a first-to-market children’s product, collaborating with Chinese manufacturers on product development and ANZ OH&S compliance, and working with a local creative agency to deliver branding, POS and packaging for Woolworths.
  • Optimised end-to-end logistics workflows in partnership with suppliers, strengthening operational efficiency and reducing friction across the supply chain.
  • Leveraged retailer data and insights to craft compelling commercial offers for Coles and Woolworths, generating strong ROI and securing repeat buy-in.
  • Managed a $2.4m budget, meeting monthly with Finance to report costs, ROI and forward sales forecasts.
  • Onboarded two significant sponsors — White Glo and Universal Film — delivering $260k in incremental sponsorship value through funding and product supply.

Senior Account Manager – imageseven (Education Marketing Agency)

Sydney | 2017 – 2022
Led full-service marketing, communications, brand governance, and lead-generation for independent schools.

  • Led community and media communications across sensitive and high-stakes issues including COVID-19 lockdowns, remote-working regulations, sexual consent, leadership changes, board announcements and whistleblowing. Helped minimise reputational risk and maintain control of the narrative in several complex cases.
  • Delivered high-impact fundraising campaigns, driving awareness and contributing to more than $1.2m raised for girls’ sport, Indigenous bursaries and relief initiatives during the NSW drought and 2019 bushfires.
  • Authored the inaugural i7OS (imageseven Operations System) — a comprehensive marcomms framework now adopted across multiple independent schools as a best-practice standard.
  • Increased year-on-year enrolments for an International Baccalaureate programme, generating $86k+ revenue per intake.
  • Partnered with educational leadership teams to define brand values, visual identity and tone of voice, ensuring alignment across all touchpoints.
  • Collaborated with web developers to plan, build and launch new school websites that improved user experience, clarity and conversion pathways.
  • Provided strategic insights through brand audits, mystery shopping, stakeholder surveys and community feedback analysis, informing leadership decisions and long-term planning.
  • Supported 1,600 staff and students through the 2020–21 lockdowns, working with School IT teams to streamline remote learning and deliver clear, compassionate communications focused on safety, continuity and wellbeing.
  • Managed social media channels end-to-end — content development in partnership with school communities, improved reach and engagement, built monthly calendars and delivered quarterly analytics and board reporting.

Marketing & Partnerships Consultant – Various Clients

Sydney | 2016 – 2021
Clients included Art Gallery of NSW, Village Roadshow, Lagardère Travel Retail, Sydney Airport, Tourism Thailand, eOne Entertainment, Stan.

  • Secured high-value brand partnerships, media sponsorships and strategic alliances across entertainment, retail and NSW government portfolios, including Stan, Village Roadshow, eOne Entertainment and the Art Gallery of New South Wales.
  • Delivered more than $1.2m in added marketing and sponsorship value for the Art Gallery of NSW across major exhibitions from 2017–2021, strengthening audience reach and partner engagement.
  • Designed and implemented a data acquisition strategy for eOne Entertainment, expanding their consumer database by 130,000+ subscribers in a single year.
  • Led high-profile media and brand collaborations, including IKEA’s geo-targeted campaign for the Hilma af Klint exhibition, resulting in increased visitation and new audience segments.
  • Consistently lifted marketing ROI, expanded audiences and strengthened partner ecosystems through targeted collaborations and data-led growth strategies.

Head of Partnerships – Village Roadshow Limited

Sydney | 2005 – 2016
Led commercial partnerships, media collaborations, licensing integrations, and brand activations across film, TV, cinema, retail, and theme parks.

  • Led a high-performing team responsible for securing more than $15m annually in brand, media and sponsorship partnerships across film and television content.
  • Designed and delivered integrated, omnichannel partnership strategies that consistently maximised media visibility, customer engagement and commercial outcomes.
  • Negotiated major sponsorships and licensing agreements with leading global and national brands, including Warner Bros, BBC Worldwide, Cricket Australia, ABC and Lionsgate.
  • Shaped VRL’s long-term partnership strategy, strengthening partner ecosystems and consistently exceeding sales and ROI targets.
  • Generated over $200m in partnership value, significantly expanding VRL’s market presence, audience reach and collaborative opportunities.

Education & Training

  • BA (Hons) Education Studies & English — Nottingham Trent University
  • HubSpot CRM, Salesforce Fundamentals
  • Editing Diploma – The University of Newcastle
  • Negotiation, Presentation Skills, Stakeholder Management
  • WWCC Certified

Tech Skills

HubSpot · Salesforce · WordPress · MS Office · Google Analytics · SEO fundamentals · Copywriting · CRM reporting · Social scheduling tools · Project management systems

Referees

Available on request.

Contact

Let’s connect — I’m open to roles and consulting projects >>> LinkedIn