I connect strategy with practical delivery, helping organisations make clearer choices, strengthen customer relationships and build marketing that contributes directly to commercial priorities.
What I do
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Marketing strategy and growth
Focused strategies that connect business priorities with customer needs and practical delivery plans.
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Brand and communications
Clear positioning, thought leadership, campaigns, tenders and communications for periods of change.
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ABM and demand generation
Targeted campaigns for priority sectors and accounts, aligned with content, channels and sales activity.
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Partnerships and sponsorships
High-value partnerships across media, retail, entertainment, arts and professional services.
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CRM and customer journeys
Database structure, workflows and communications that make the next step clearer for the customer.
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Marketing operations
Priorities, budgets, calendars, responsibilities and reporting that help teams deliver consistently.
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Customer and market insight
Research, audience understanding and commercial context used to improve decisions and relevance.
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Cross-functional leadership
Marketing connected with sales, customer success, operations, leadership and external partners.
Technology and digital working
I use technology to improve how marketing teams plan, communicate, learn and report. My strength is applying the right tools to a commercial problem, not adding technology for its own sake.
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CRM and automation
HubSpot, Salesforce, lead-nurture workflows, database segmentation, pipeline and CRM reporting.
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Analytics and optimisation
Google Analytics, campaign reporting, customer and retailer data, budget and ROI analysis, dashboards.
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AI-enabled marketing
ChatGPT, custom GPT design, prompt development, AI-assisted research, synthesis and workflow optimisation.
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Web and content
WordPress, website planning, SEO and AI search fundamentals, email, landing pages and social scheduling.
Microsoft 365, Google Workspace, Zoom and project management systems support day-to-day collaboration and delivery.
See how these capabilities translate into outcomes in Selected Work, or read my practical perspective in Insights.
