Author Archives: MWR&P

Customer journeys break when marketing and sales use different definitions of progress, lose context and make the customer repeat the work.

Account-based marketing for a small team is about disciplined focus, practical tiering and close alignment with sales, not an expensive technology stack.

AI can accelerate marketing production, but judgement, governance and a clear customer problem determine whether the output is worthwhile.

Retail media combines customer proximity, data and distribution. Its commercial value still depends on relevance, integration and clear measurement.