Category Archives: Uncategorized

T’is the Season … John Lewis Ad 2025

When a Gift Says What Words Can’t Every year, the John Lewis Christmas ad lands with the same predictable drama as the first mince pie of the season. You know it’s coming. You know it will make half the UK weep in November. And yet this year’s ad – about a father, a son, aContinue reading “T’is the Season … John Lewis Ad 2025”

Trump: The PR-esident

I’m reading Sonia Purnell’s Kingmaker, about 20th century courtesan, Churchill’s daughter in law, and political influencer – Pamela Harriman. In one chapter, at a welcome event for the then Russian president, she is approached by a confident young man praising her, and boldly fishing for an invitation to one of her famed dinner events. ItContinue reading “Trump: The PR-esident”

Walking the Mid-Career Tightrope

You’d think with years of Marketing experience finding a role would be straightforward. Turns out, not so much… As someone who has spent years honing the 7Ps and all that jazz, I’ve discovered that being a seasoned marketer is incredibly valuable but a nightmare to package into a tidy, recruiter-friendly box. Here are my un-asked-forContinue reading “Walking the Mid-Career Tightrope”

How Miriam Led Me to Lager

I’ve been listening to Oh Miriam! on Audible, narrated by the legend herself, Miriam Margolyes. I love her. She makes me laugh and I admire her unfiltered honesty. She’s just like me when I’m drunk. I was listening to a chapter about her 80s voiceover work in ads and porn (very funny, btw). Brits ofContinue reading “How Miriam Led Me to Lager”

The Revving-Up of Retail Media

It’s interesting to see Retail Media take off, these past few years. When I set up retail promotions in the noughties (before social media was a thing) it was a challenge to quantify the value of retail exposure versus paid media. So I used to do a ‘finger in the air’ technique: total number ofContinue reading “The Revving-Up of Retail Media”